Julie Frizzell FInstLM

Founder of Dressage Coaching UK


Leadership, Management and Coaching Consultant 


Retired in 2007 at 38 after 21 years of fun in the Royal Air Force, retiring as a Wing Commander.  Julie splits her time between DCUK and consultancy work in leadership and management as well as being an executive coach to high performers in the academic world.  Julie is also a trustee on a few charities, is the financial director for a military veterans association and devotes time as a volunteer within our sport.


A unique, personalised approach to the training, development and coaching of specifically grass roots riders has established Julie as one of the most effective flatwork trainers/coaches for aspiring walk/trot/prelim to affiliated medium level riders & trainers. 


Having now trained more than 450 riders, the successes are endless but, importantly, what counts is that individuals' ambitions are always our priority.



By combining an exceptionally strong professional background in HR, strategic business management, leadership and training with a genuine love for developing horses and riders you really do get the best of both worlds - a real people person and a people person who can help you help your horse!

By working with us, we guarantee you will smile and enjoy your dressage/pleasure riding coaching session. Could you imagine 'doing dressage', enjoying it and wanting to get out there and school? We can help you achieve that .......


Julie has had a number of successes with 'Stan' her quirky little horse, culminating in 2 national Para Dressage titles this year (BD Winter Championship and Hickstead Para Championship) and being selected to ride for Great Britain in July 2014.


If Julie can do this with Stan, the most unlikely national champion lol, then she can certainly help you get to the best possible level achievable for you and your horse.



She works continually on personal development (both riding and coaching) to expand both her knowledge and the ability to help others.  She enjoys working with both rider and horse and, having been through confidence crisis herself, knows the challenges some of us face sometimes to even just get on a horse.


Having had a variety of horses, of all ages, abilities and needs, Julie can help you achieve your ambitions, whether it's affiliated dressage or confidently hacking happily. 













Coaching, training and developing those who ride for pleasure



Putting smiles into schooling!


Success is personal

& success with your equine friend...

thats special

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© 2006 Dressage Coaching UK and Julie Frizzell. Trade Mark Applied For. Dressage Coaching UK is a registered business as required by sections 4 and 7 of the Business Names Act 1985.